TTransparency

• 1Eradicating all corruption and checking ourselves from the perspective of the public.
• 2Strengthening ethical management and making integrity a top priority.
• 3Performing work fairly and transparently based on laws and principles.
• 4Leading the establishment of fairness in the market and the spread of sound practices in construction.

RRevolution

• 1Responding to change and bringing new value to future cities and homes.
• 2Securing future growth engines and creating a sustainable vision for tomorrow.
• 3Proactive administration that deviates from customary practice with creativity and expertise.
• 4Delivering the best products and services by rising up to new challenges and implementing innovations.

UUnification

• 1Progressing in coexistence and prosperity as one through trust and harmony between labor and management.
• 2Respecting union activities and guaranteeing the right to solidarity, collective bargaining and collective action.
• 3Ensuring work-life balance and creating a happy working atmosphere.
• 4Breaking down the walls to create a healthy corporate culture of communication and collaboration.

SSafety - Faith

• 1Protecting lives and keeping our people safe from disaster.
• 2Preventing accidents by ensuring a healthy and safe working environment.
• 3Taking responsibility for the environment and society by practicing ESG management centered on transparent management.
• 4Making all decisions to benefit the public and attaining public trust through dedication.

TTogether

• 1Promoting the local economy while sharing our values and interests.
• 2Working with various partners in the public and private sectors with trust and mutual development.
• 3Expanding collaboration with SMEs and pursuing shared growth.
• 4Acting as a robust safety net for disadvantaged and vulnerable groups in society.